Save Up to 83% On Authentic Diesel

Diesel is the Italian denim label founded in 1978 by Renzo Rosso, known for treating denim as a design material rather than workwear. Under artistic director Glenn Martens, appointed in 2020, the range has sharpened again — bolder washes, stronger cuts and the Oval D logo running across jeans, jersey, outerwear and accessories.

Diesel denim is where the craftsmanship shows. Jeans are stone-washed, distressed and finished to build washes with real depth, and every cut carries a name rather than a number: Sleenker for skinny, D-Strukt for slim, Larkee for regular straight, Slandy for women's skinny. Once a shape works for you it's easy to find again. Compare them across Diesel men's jeans and Diesel women's jeans.

Diesel clothing runs well beyond denim, and the naming logic holds throughout — T- on tees, S- on sweats and shirts, L- on leather, W- on heavier outerwear. Men's Diesel is strongest in jeans, tees and hoodies. Women's Diesel covers denim, dresses, tailoring, knitwear and boots, plus bags and accessories. Diesel Black Gold pieces appear too, from the luxury line discontinued around 2018.

Buying Diesel in the UK at outlet prices changes what the brand costs to live with. A pair you'd think twice about at full price becomes an easy buy, and the same applies to tees, hoodies and jackets bought together. Sizing is European and runs slimmer than UK equivalents, with jeans measured by waist and leg in inches — check the size guide first. The Diesel sale spans both departments, with deeper cuts in Diesel clearance and fresh lines under new in.